LOSING FOCUS: THE WXXI CITY NEWSPAPER MERGER
The recent announcement of the acquisition of City Newspaper by
WXXI will make a significant change in the Rochester media landscape. Yet other
than a few articles announcing the change it has faced little scrutiny No doubt WXXI has built a positive
relationship with important segments of the community with the exception of
right wingers who the notion of public media whatsoever, and that has given it
the cultural capital to engage in a series of mergers and acquisitions. On the
surface it seems like an innovative idea, Just as XXI stepped in to aid and
work with the Little Theatre, it has stepped in to save the financially
strapped City from going under and preserved an important community cultural
and intellectual resource.
I think however there are some good reasons to be skeptical of
the latest acquisition by XXI. Over the years I think that WXXI has engaged in an
expansion that is quite unique among
Public Broadcasting outlets and I believe exceeded its mission to provide incisive
public broadcasting. Its actions are more consistent with a large corporation which
aims at integrated power than the public interest. To be sure WXXI still
provides a lot of worthwhile programming, but I think it does less than it could
if it actually focused on its core mission.
WXXI president Norm Silberstein praised the CITY acquisition as providing a model of how the modern
corporation ought to operate, and to have a presence over a wide variety of
platforms. The closest analogue to what Silverstein describes is the vertical
integration of the large media conglomerates of today. Large corporations now
own tv and radio networks, including individual stations, movie studios
production studios cable channels and newspapers. Such conglomerates often
speak of the advantage of cross platform integration. They also claim they need concentrated power to
counter the rise of digital technologies. However critics of media
concentration, which was helped along by Clinton era reforms and which has led
to a large decline in the number of independent owners of media outlets, note
that it results in far less diversity in ownership. Fewer independent owners mean fewer perspective,
and the increased power of large conglomerates means they can more easily
pressure affiliates and cross owned companies to favor viewpoints or produce
cultural products than others. Just look at the power that a media corporation
like Sinclair has over its affiliates to carry must run editorials that favor
the current incumbent Donald Trump. Horizontal integration has a big downside.
It leads to a narrowing of the scope of political social and cultural
expression in the media and a conservatism in cultural production.
Unfortunately though the years XXI has pursued a strategy
which expanded its reach without really providing much in the way of increased services.
As far as I can determine this type of horizontal integration of media is
unprecedented for a PBS station. WXXI is a large non-profit which has about 15
million dollars a year in income. It runs a television station with several
digital subchannels, two radio stations, and has agreements with several other
public radio stations. But in addition to this core function it has expanded
into areas are unusual.
For quite a while now WXXI has run the governmental access
channel in the City of Rochester (CITY 12). When this arrangement first started
it displaced public access programming until it was moved to channel 15. It
receives several hundred thousand dollars a year and does very little original
programming. At first it simply reran WXXI programs on the channel. This led
City Newspaper writer Jack Bradigan Spula to complain about the lack of
governmental offerings by CITY 12 “Your Government at Work on the Air.” While
XXI has done a little bit better in recent years. It runs live broadcasts of
governmental meetings and has some original programming, a perusal of the
schedule for City 12 it is mostly still XXI reruns. There seemed to be a good
bit of cronyism on this arraignment. Gary Walker later a public information officer
for the City was originally the Vice President for Television at XXI . However, unsatisfied with only this contract, it also bid (unsuccessfully) a
decade ago to run PEG channels in the Western suburbs of Monroe county – an
area which covers a population even larger than the city. In my research I
found that the mixture of Public Broadcasting and Public Access is discouraged,
and rarely existed. Public broadcasting and Public Access were meant to be kept
separate and to have fundamentally different missions.
Over the years, XXI has been very accommodating to the City.
You won’t find much public affairs programing or controversial views on CITY
12, something you might well find on the independently run public access
channel RCTV.
WXXI also has an agreement with WRUR the University of
Rochester to provide NPR programming on the station. In part this was justified
because the weak signal of WXXI AM didn’t reach all of the area. This
arraignment came into being however, at a time of turmoil at WRUR where several
on air personnel were removed for obscenity violations, and for a while shows
were done on tape. Whether XXI should have a major hand in what is supposed to
be a student run radio station or whether it was brought in to control unruly
students are questions that have not been satisfactorily answered
The merger of WXXI and the Little Theater in which the latter
is a semi-autonomous subsidiary corporation was met with a lot of fanfare.
According to the announcements at the time, the merger was supposed to enhance
the mission of both entities. Because both of these are non-profits there
appears to be a bit of a mixture between the two boards of directors Like XXI’s
takeover of governmental access, XXI’s merger with a movie theatre is unique.
While there are instances of arts organizations and PBS stations having
connections, nothing like a movie theatre is involved. After several years of
ownership I am not sure what XII adds to the mix. Looking at the schedule of
the Little it is really hard to see how xxi enhances its mission other than
keeping it from the wolf’s door. XXI however, seems to use the Little to
publicize its shows and get itself more recognition. The schedule includes a
preview of an xxi-television series, and a movie series sponsored by xxi’s
classical featuring the use of classical
music. Couldn’t some of these projects like the XXI promotion and series be
done without ownership? Was XXI ownership really the only solution?
Cross ownership of newspapers and TV stations was a point of
contention for many years. In 1975 the FCC instituted a rule prohibiting cross
ownership of daily newspapers and television stations in the same market. They
feared that such cross ownership would create a concentrated quasi monopoly on
sources of information. Under the pressure of neo0liberal deregulatory
interests this prohibition has been weakened. In 2017 the FCC repealed cross
ownership rules. Advocates for cross ownership, like Rochester’s WXXI argue
that this is necessary to save
newspapers by creating economies of scale. The questions about reducing
diversity of views remains unanswered.
To be sure, CITY newspaper was not a daily and not probably
covered by this prohibition, still I think it’s a matter of concern. Supporters
of the WXXI City acquisition risk being guilty of inconsistent reasoning. Say for
example Rupert Murdoch bought the Democrat and Chronicle. You can bet that even
if it is allowed, people would be complaining, and if as is likely cross
ownership of newspapers and local stations grows, there will be concerns. Too many
think however, that since WXXI is benign they give it a pass. Malign or benign
however, media concentration is not beneficial to the public. Cross ownership
will lead to a narrowing of the spectrum of views.
The acquisition of CITY newspaper presents another problem
from an administrative point of view. CITY will remain a for-profit while being
a subsidiary of the non-profit, WXXI. As
funding for non-profits have dried up this has become an appealing option. The
non-profit can get distributions from the for-profit, and get more income. In
the neo-liberal era in addition non-profits have been under pressure to However care has to be taken to avoid making
the for-profit entity a vehicle of the non-profit, otherwise the non-profit can
lose its mission and act like a profit-making entity. I’m sure that WXXI has
lawyers to advise them on the legal niceties, one wonders exactly what kind of effect the two entities have on
each other and whether the mixing of a non-profit with a for profit subsidiary
will have detrimental effects. In general however, the neo-liberal influences
on the non-profits sector have been negative. Non-profits with social justice
missions are often be redirected to serve middle class or elites rather than
the poor or those with problems they were originally meant to serve.
Over the years Public Broadcasting stations as well as the
national network have faced challenging financial and political conditions,
that have weakened its commitment to the social justice elements of its mandate.
Never given a secure stream of funding (say like the BBC) they have had to seek
outside sources of funding. And they have faced a barrage of criticism from conservatives
who fear the airing of critical perspectives on our society. While the Nixon
administration raised political opposition to PBS, in the Reagan era
privatization efforts, cut funding so deeply that CPB (the corporation that
runs PBS – not to be confused with local stations like WXXI) was forced to seek
even more outside corporate funding. PBS is not derisively called the Petroleum
Broadcasting System for nothing. The corporate influence on PBS has led to even
more caution in airing controversial programming. The network flagship news
program, was consistently the most conservative of all news shows feature
commentators and guests on from the
center and right. Later on with a more
conservative head of the network, leftish programmers like ex LBJ cabinet member
Bill Moyers found considerable difficulty keeping his show on PBS. Throughout
the country including Rochester, attempt to show Amy Goodman’ democracy Now news
show were for the most part rebuffed.
Most observers have already noted that the insecure funding of
public broadcasting has led it astray from the social justice aspects of its
original mission. Born of a time of social conflict, the advocates of a public
television argued persuasively that many groups including minorities were
virtually invisible. Not only had network TV presented a commercialized and
sanitized view of US society, it had failed in its imperative to present
socially significant and contentious issues before the public. Critics had long
argued that the democratic potential of media like radio and later television
was stifled in a purely commercial system. The establishment of a
non-commercial public broadcasting system was supposed to an element and to
address the pressing public problems of the time.
Certainly what is true on the national level is echoed by
local stations. The endless drives for contributors and the need or local
business and corporate support certainly shapes programming decisions. Although
back in the distant past Rochester was the home of some experimental shows its
more recent history has been less adventurous. I enjoy some of the many British
imports shown on XXI and the concerts with the dinosaurs from my time, and
plenty of people enjoy the cooking shows and home improvement shows like this
old house, but when I think of the mission to provide controversial public
affairs programming or brings those invisible on the tv broadcasting of the
past into the light, it falls short. PBS retains its Frontline documentary
series and XXI devotes an entire half-hour a week, to its Need to Know program,
but these shows play a subaltern role. When is the last time you saw a labor
union show on XXI or local shows that dissented from the gentlemen’s agreement
to avoid the dirtier realities of life in Rochester, Rather than expanding to
other media, I think that it ought to do more to make its local public affairs
programming more challenging and comprehensive, not to run a newspaper which
itself has become rather moribund and accommodating too?
WXXI has followed in this more domesticated version of public
broadcasting, and while this is no doubt an element in its success in a more
conservative community like Rochester, it diverges from its vision of promoting
democratic discussion and awareness. You don’t see a lot of union programs or in-depth
investigations of Rochester’s deep and persistent poverty. During the long goodbye of Kodak and Xerox I
don’t recall WXXI giving over a lot of time to questions of deindustrialization
and vast economic changes here that generated today’s inequality. Like most of
the Rochester media they treated it as a nature like force rather than a political
economic one in which power is transferred.
WXXI’s domesticated version of Public Broadcasting is to my
mind a bit pretentious. It brags that it is “the essential life-long
educational public media resource for the greater Rochester area. WXXI engages
the community with programming that stimulates and expands thought, inspires
the spirit, opens cultural horizons and promotes understanding of diverse
issues.” While it’s a given that most mission statements contain fluff, this
one is significant for what it doesn’t say. It is a rather bland almost
conservative/elitist statement of the edifying force of culture, but little
about the role of public television as an agent for creating popular democracy.
But the importance of art education and
cultural innovation, in which I include not just high culture, but popular
culture is not simply edifying or morally uplifting, rather it lies in its
character as unsettling and disruptive. It encourages us not just to feel good, but to
think critically.
While some on the right may fear a left-wing takeover of the
media it has been a long time since CITY newspaper was a courageous critic of
establishment ideas. It has pretty much embraced and defended Rochester’s
current mayor, hardly a flaming radical, and overlooked many of her flaws and
as media analyst like Rachel Barnhart have noted does very little in the way of
local investigative journalism or critical analysis of city politics.
Nor do I think the seeds of any new cultural movements will
emerge out of this new combination, as they did when the beats and elements of
protest counter cultures were aired on Pacifica Radio in the 50’s and 60’s. A more likely outcome is a bland
homogenization of local culture, with staff cutbacks and combined services,
taking whatever spirit is left of CITY’s cultural reporters and columnists.
Media are central elements in a public sphere which needs to
be wide ranging and even a bit anarchic. New voices will emerge out of a less
centralized and organized cultural spaces. We need a variety of voices
including the ones sometimes thought to be unruly. Monopoly or at least
oligopolistic control which is the norm in media now is in many ways a threat
to democracy. While WXXI and City hardly will challenge the real oligopolies
that dominate Rochester media, I still think it goes in the wrong direction,
one of accommodation not challenge. They both need to be more open to
alternative voices.