It’s
really time for Lonsberry to go
Unfortunately
local Rochester broadcast media haven't been of much constructive use in
helping Rochesterians address and understand the problems it faces. News here
is mostly infotainment, Remember back in the 80's and 90's when Rochester was
shedding jobs the media promoted happy talk and a Pollyanna mentality. I
remember news features like positively Rochester trumpeting all the good things
about our area and telling people prosperity was just behind the next door, These
pieces were not news but civic boosterism and entertainment, Their job was not
too inform but to distract and avoid the real social and economic issues
In
the meantime the middle class was disappearing and poverty rising, Sometimes
negativity, if it is based in reality is a good thing, It forces one to act to
change the situation or to do something constructive, But for the elite of
Rochester, negativity was not desired. It was bad for business, and any though
the masses of Rochester folk might start to want change was scary as hell.
There
is of course a dark underside to the happy talk. It doesn't really convince
anyone, but acts as a form of official censorship again critical thinking.
People who aren't happy in Rochester are told they don't have a case and left
out of the conversation.
Still
someone or somebody has to be to blame for our discomfort and distress and the
poor and minorities make a great scapegoat. Personally I have never met a poor
person who laid off several thousand people, moved a plant to a foreign country
or gave one his crony friends a sweet government job or a no bid contract, yet
the poor became the target of the and
tool a lot of blame for the country's woes.
Rochester
has sunk a long way in its racial attitudes. Once the home of Frederick Douglas
and other abolitionists, and an important stop on the underground railroad the greater
Rochester area has become its opposite, a hotbed of racial intolerance. A
recent article I read found that upstate New York was one of the areas with the
greatest indications or racist attitudes. I don’t really know the whole story
of how Rochester turned away from its abolitionist heritage, but one part of
the story has to include Rochester’s patron saint George Eastman, He thought
that African Americans did not have the intelligence and discipline to work at
Kodak and hired few if any at his burgeoning industrial complex. This refusal
was one among many reasons (police brutality was another) fueling the race
riots in the early 60’e that shook staid Rochester to its core. Despite some reform efforts racism and its
partner economic inequality
The
rise of hate radio has played a large role in creating this climate of blame. Figures
like Rush Limbaugh arose and targeted liberal ideas and vulnerable people or
groups like feminists and gays who are seem to threaten the conservative
values.
Originally
the media were seen as public property. No one owns the airways. Licenses for
radio and broadcast TV are not ownership of the frequency but groups are
granted use of a frequency based on the public interest. To be sure that notion
of the public interest was never very well developed or realized but it did
provide a small bulwark against the worst offences through the fairness
doctrine and the notion that broadcasters had to provide coverage of
controversial public issues. Even this weak public interest standard along with
a number of others was eliminated in during the Reagan administration and the
deregulation continued under Clinton, THe argument was basically economic. The
fairness doctrine had according to this argument been based on the scarcity of
frequencies. The limited number of frequencies limited competition
necessitating regulation. But the expanded number of outlets along with cable (at
the time later the internet would be invoked) created an abundance of outlets
thus cancelling the need for regulation. Of course the fallacy of this argument
is apparent. It doesn’t matter if there are an expanded number of channels if
they are controlled by just a few people and if ordinary folk don’t have the
resources the capacity or the influence to use them. As deregulation increased
the limitation on the number of stations one company could own in a market were
lifted and the number of total stations a corporation could own giant
conglomerates like Clear Channel were able to own thousands of stations
nationwide and localism in radio declined, and as localism declined so did
diversity both in opinion and in ownership. Few women or minorities were represented
in ownership and on the air. THe rise of talk radio would have been impossible
without the deregulation that left the fairness doctrine in abeyance. Otherwise
every time a Rush Limbaugh went on a diatribe about liberalism feminazis or
Obama a station would have to grant equal time to those discussed. We shouldn’t
think either that talkers like Rush stepped in and got an immediate audience,
They were creations of the market power of the large conglomerates created
after deregulation, Stations owned by the mega companies were forced to run
Limbaugh who then immediately had a captive audience market for that national
advertisers would get onboard,
Along
with national figures like Limbaugh and for time Glenn Beck spawned a host of
local programs, and Rochester has its own hate radio platform on WHAM a 50,000
watt superstation and host Bob Lonsberry. Just like his bigger cousins,
Lonsberry has a history of racially insensitive comments, Back in 2002 when a
young African American boy had been shot by police and raised tensions
Lonsberry criticized urban teens who were "raised like animals, groomed as
predators” and called the victim “genetically a man, but socially a wolf.”2003
he called the African American mayor of Rochester, William Johnson an orangutan.
He was suspended and subsequently fired for this transgression. Somewhat
chastened he made a public apology and returned less than a year later
promising to take sensitivity training,
While
it is the American way to give people second chances, Lonsberry has long since
squandered it and more. He quickly showed his promise to be more sensitive and
inclusive to be empty. Over the years he has continued to disparage people of
color women gays and of course liberals. Like Rush Limbaugh you cannot really
have a discussion with Lonsberry He will just call you a name an Obama
supporter and hang up.
Lonsberry
may have learned to be a bit more subtle in his racism although only a little.
Lonsberry sells merchandise call FUBO (F*&# You Barack Obama) and his disdain
for this African American president along with African American mayor of
Rochester (and a women to boot) drips off his microphone. He continues to use
racially charged rhetoric and thinly disguised racial stereotypes. He has
extended his racism to included Latinos.
If
you were to listen to Lonsberry you would find a consistent thread running through
his diatribes. There are two kinds of people in this world. The hard working
people who earn and create wealth and the takers. All our problems like poverty,
taxes and even inequality derive from this divide. The takers are the lazy no
good ones who live off the dole. We all know who Lonsberry has in mind here.
In
the genteel language we academic types sometimes use this view is basically crap.
It reverses cause and effect, the results of economic inequality and racial
prejudice are transmuted into its causes. We don’t live in a Horatio Alger world where
everyone succeeds by pulling themselves up form their bootstraps, but one in
which mobility and climbing up the social ladder is harder than ever. Our
society is one of small individual enterprises but one dominated by large
corporation and interests who hold an inordinate amount of power. Here economic
barriers to mobility are multiplied by institutional racism. The upshot of this
is kind of bankrupt moralism in which the others lack of character we “honest
and hard working” people possess. It averts out gaze from the larger social
issues.
Back
in 2008 Lonsberry made fun of Rochester Urban League awards horning students
who achieved a B average in schools for its low standards and made also made
light of another program honoring teen mothers for graduating from high school.
His response telling them to keep their pants on seem a bit ironic coming from
a Christian conservative with several failed marriages but this seemed lost on
Christian warrior Lonsberry.
These
actions led the Rochester School superintendent jean Claude Brizzard to call
for Lonsberry's removal amidst a threatened boycott of his advertisers. He
survived this storm too,
More
recently you can read in Lonsberry's blog he views that the real problems in
racially charged areas like Ferguson is the disrespect African American's have
for police. He was more worried about the ruined life of policeman Darren
Wilson than Michael Brown who lost his life. Clearly black lives don't matter
to Bob. More recently he has upped the
rhetoric again. In wake of the recent resignation of the President of the
University of Missouri for his inattention and insensitivity to racial and
ethnic hate on campus, Lonsberry claims that the students who protest are
petulant spoiled brats who can't take criticism, They are instituting a new
wave of repressive PC that threaten our universities. If course having attended
Brigham Young University, Lonsberry is no doubt an expert on the campus climate
in our nation, Had he ever wonders in a P stupor onto one of our local campuses
say for example SUNY Brockport he might have noticed that racial tensions often
simmer just beneath the surface of campus life,
However,
in recent days Lonsberry has visited his crusading wrath on the whole of Islam
in the wake of the terrible even in Paris. Islam is a "gutter
religion." that has to be eliminated. Of course Obama gets roped into this
too. Obama's careful considered response
lacks the understanding of the world historical clash that is occurring, Rather
than an attack on humanity, it humanity (short for godless humanist or non-Christians)
that are at war with beleaguered Christianity. He seems to be advocating a new
Crusade by Christians against the heathens. Luckily we have some advanced
mathematics to create new war technologies that were facilitated a long time
ago by the mathematical discoveries of these uncultured heathens,
I
think Bob Lonsberry has had enough chances to show he can be a voice for
community dialogue and discussion of important issues. he provides little
substance or thoughtful considerations of issue. He is more concerned with
keeping his profile high and expanding his audience to find a regional or even
national base than helping us address crucial issues.
This
was illustrated in an article in the Syracuse Post discussing Lonsberry’s
expansion to the Syracuse Market in 2012 a move that according to the article
gives him a chance to become "the region's most powerful radio
commentator/
Joel
Delmonico a vice president of Clear. Channel in Syracuse, the radio
conglomerate that owns WYSL in Syracuse WHAM in Rochester along with thousands
of other stations nationwide thinks that Lonsberry is a good host because he
inspires intense followers an intense dislike. THe important thing for him is
that a radio host shouldn't be bland, Lonsberry he says attracts listeners who
think he is a 9 and who think he is a 1. This is apparently the criterion for
successful talk radio in his view the creation of outrage.
While
it might be useful for talk show hosts to provoke listeners to think there is a
major difference between a provocation that leads to discussion and provocation
that is designed to stop it. As in Rochester Syracuse listeners quickly found
that only certain opinions are allowed on Lonsberry’s after first being
dismissed with the usual thank you mister Obama, the same caller on his next
try got a simple hang up another time he was told we don’t want the same type
of caller as Jim Reith (the previous local Syracuse middle of the road host let
go in favor of Lonsberry) Sandwiched between Rush Limbaugh and Sean Hannity in
Syracuse and ahead if both of them in Rochester. The aim of this block of shows
is not to educate and inform but to disinform. It is in the business of playing
on the fears and anxieties of working folks and to inculcate authoritarian and
dogmatic patterns of thinking,
I
don’t make this claim lightly. the
dumbing down of the American citizen has been a topic in the news in recent
years While there may be a number of causes, certain high among them is the
deliberate disinformation provided through hate radio and outlets like Fox
News, It has long been remarked that Fox News viewers are less informed than
other viewers and are more likely to believe conspiracy oriented ideas such as
President Obama was not born in America and is a secret Muslim or that global
warming is a liberal conspiracy. One recent study claimed that watching Fox
News makes one less informed than watching no news at all. Surely studies of
hate radio listeners would come to similar conclusions. No doubt it contributed
to the deepening political polarization of our country and the local Rochester
region too.
Even
in times when public interests standards are on the decline, we still can make
headway against hate radio. An organized
nationwide boycott of sponsors of Rush Limbaugh has had an effect. The number
of stations running Limbaugh has declined. Equally as important in many major
markets he has been dropped from high profile stations, and is running on low rated
low profile stations, and advertisers are fleeing Limbaugh in the wake of the
boycott and his increasingly intemperate remarks,
Rochester
can’t afford to continue on as a bastion of hate radio. We need forums for a
serious discussion of the issues facing Rochester and the nation and radio that
provides information not disinformation, and sows prejudice both petty and
large. Lonsberry has been on the edge for a long time subject to firing and
boycotts, he may seem like he is Teflon but he is not invincible. A concerted
and sustained effort to remove Lonsberry will succeed if local groups take up
the issue again and press both advertisers and WHAM executives to change.
Public interest arguments can have an effect.
We
have to make the argument for better public interest standards and press
stations to live up to the public interest obligations and call to account
those who are supporting hate Radio in Rochester. One of the pressing needs in
our community is intelligent discussion and thought our dilemmas not ignorance
and bigotry. We can’t settle for less.